The Tripartite Evolutionary Game of Green Agro-Product Supply in an Agricultural Industrialization Consortium

In recent years, China has actively promoted the green transformation and low-carbon development of agriculture. New-type agricultural business entities such as family farms, specialized cooperatives agro-processing enterprises have become important vehicles due to their comparative advantages in multiple aspects. Within industrialization consortium, motivation new-type synergistically implement strategy is affected by bounded rationality well economic social factors. Clarifying mechanism above factors would be benefit promoting developing countries. this article, a tripartite evolutionary game model about production sale agro-products constructed, influences various on process are analyzed, based new institutional economics sociology. According simulation results, it found that proportional quality contributions agents, intensification consumers’ preference for increase embedding cost conducive system converging favorable equilibrium at faster rate. However, increases marginal costs, market risks spillover effects prevent from equilibrium. Accordingly, corresponding suggestions put forward support effective supply products consortium.